Saturday, August 18, 2007

Young, Innovative Hotelier Changes the Face of Florence's Luxury HotelsJK Place Florence

Young, Innovative Hotelier Changes the Face of Florence's Luxury Hotels

Just a few brief steps from Florence's famed Renaissance church, Santa Maria Novella, you'll find a discreet and elegant door of glass and carved wood, through which you'll enter JK Place, a hotel like no other. Ori Kaffrey, Florentine born hotelier, created the four star JK Place with a vision beyond that of the cliched luxury hotel. By incorporating impeccable service, unique design and a welcoming, gracious ambience, Kaffrey's hotel is beyond the ordinary, a truly special hospitality experience in which visitors feel as though they'd stepped into the home that they'd always dreamed of. Says Kaffrey, “At JK Place, our visitors don't feel like clients, they feel like guests, as if I were in my own home, personally inviting people in.” JK Place is Refined and elegant, but more importantly, warm, inviting and utterly unforgettable in its detailing and service. The design is timeless and classic with a contemporary twist: soothing beiges, grays, browns and whites with fresh flowers and the occasional vibrant print to catch the eye and lift the spirit. With only 20 rooms, and a staff of 24, including a professional concierge, JK Place excels in service. In fact, it is the foundation upon which Kaffrey built his hotel. “The real luxury,” he says, “Is the time we put into satisfying our guests' every desire. We are their guardian angels during their stay.” For Kaffrey, being a hotelier is not merely a job, it's a passion. Fortunately for us, he's taking that passion to new locales, he opened a second JK Palace in Capri in May and we can only hope that there are more to come.
For more information about Ori Kaffrey's marvelous hotels, please visit the JK Place website at :

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